Late last year during the inception of our Bad Habits collection, I started reading tales of Norse mythology, in particular the stories of Valkyrie, the Handmaiden's of Norse God Odin, and their representation in modern popular culture. Loosely translating to “chooser of the fallen”, the Valkyrie are a group of powerful, mythical women responsible for deciding the fate of warriors at war.
I ponded what a modern-day Valkyrie would look like, no doubt she would be strong, fierce, and decisive - a warrior of sorts. I imagined her adorned with heavy metal accessories, chunky oxidised cuffs, bold chain necklaces that cover her décolletage; wearing the amulets that remind her of who she is. Adorned with totems that keep her focused and moving forward, subtle symbolic reminders to make strong choices and break bad habits.
So as the collection evolved, and the silhouettes for the new season emerged, I started to explore universal totems and symbols, to create the perfect motifs to adorn the modern Valkyrie.
THE ROSE: a representation of beauty, love, and kindness. The rose has a short life, it’s beauty wilts over time. This symbol is a reminder to be spontaneous, that all beauty fades, to love wholeheartedly and to let go of what holds you back. The rose is always present in the moment.
THE DAGGERS: a representation of strength, resilience, and peacefulness. Crossed daggers, with the points facing up are a siegel of war. Arms raised and ready for battle. However, when the daggers point down, it’s a reminder of wars won, and a symbol of ease. Wear this design to remind yourself that you are strong but peaceful. That you are successful. That you come armed and ready but you’re not here to fight.
THE SNAKE: across cultures and time, the snake has been an omnipresent representation of seduction and temptation. The snake is the amulet of allure, and feminine charm. The snake is also intelligent, creative, and manipulative. Wear this symbol when you’re feeling provocative and ready to be in the game.
THE OUROBOROS: a representation of infinite wholeness. An emblem for “what goes around comes around”, the ouroboros is the endless cycle of creation and destruction. A clash of opposites. Wear this symbol to represent growth through introspection and reflection, for the snake that eats its own tail both slays herself and brings herself life.